WAN-IFRA Boosts Media Literacy with UNESCO Support

WAN-IFRA, the world’s leading organization for news publishers, has formally integrated media literacy into its core mission, a move signaling a growing recognition of its vital role in a sustainable news ecosystem. The decision, unanimously approved by WAN-IFRA’s General Assembly during the World News Media Congress in Krakow in May 2025, amends the association’s Statutes to explicitly include the advancement of media literacy – specifically news literacy – as a key objective.

This isn’t merely a symbolic gesture. WAN-IFRA’s revised Article 2 now outlines a commitment to fostering critical engagement with journalism, building public trust, and strengthening the foundations of an informed society. The organization acknowledges a direct responsibility within the news industry to cultivate news literacy and, crucially, audience resilience against misinformation.

News literacy, as defined by WAN-IFRA, encompasses the ability to seek credible information, identify bias, understand journalistic processes, and apply critical thinking skills – essential components for informed decision-making and active civic participation. It’s a proactive stance, recognizing that a well-informed public is the best defense against manipulation and a cornerstone of a healthy democracy.

WAN-IFRA’s commitment extends beyond policy. With support from UNESCO, the organization is launching a project centered around a Media Literacy Training program for news executives. This training will be delivered through both in-person workshops and online modules at upcoming WAN-IFRA events. Furthermore, a campaign is planned to coincide with Global Media and Information Literacy Week, providing members with resources to disseminate within their communities.

This initiative is particularly timely. In an era defined by information overload and the proliferation of “fake news,” empowering audiences with the skills to discern credible journalism is paramount. While news organizations have traditionally focused on producing news, this move acknowledges a growing need to also invest in media education. It’s a smart, forward-thinking strategy that positions WAN-IFRA and its members not just as providers of information, but as champions of informed citizenship. The long-term viability of independent news publishers is inextricably linked to a public that values and understands the importance of quality journalism, and this project is a significant step in that direction.