Ukraine’s Media: Fighting, Rebuilding, and Uniting Communities

Ukrainian journalists are not simply documenting a war; they are actively rebuilding communities from within, according to Oleksii Pogorelov, President of the Ukrainian Media Business Association, who accepted the 2025 Golden Pen of Freedom award. Pogorelov’s speech highlighted a dramatic shift in the role of local media in Ukraine, moving beyond traditional reporting to become vital hubs for problem-solving and community resilience.

While frontline reporting and documenting war crimes remain crucial, Ukrainian media are now deeply involved in addressing the immediate needs arising from the conflict. This includes facilitating housing and employment for internally displaced persons, supporting veterans’ reintegration, and providing psychological support to affected families. Pogorelov emphasized the unprecedented scale of these challenges, noting that some communities have seen their populations increase by 30% due to the influx of displaced citizens.

He explained that local media are uniquely positioned to connect residents, local authorities, and businesses, fostering collaborative solutions that go beyond the scope of government initiatives. This represents a significant departure from the past, where local newsrooms primarily focused on disseminating information rather than actively participating in problem-solving.

The war has decimated the local advertising market, leaving many newsrooms financially vulnerable. However, driven by a commitment to their audiences and bolstered by donor support – including assistance from UMBA and its mentors – these outlets have successfully addressed over 200 local issues. These successes, Pogorelov stressed, are rooted in a powerful belief among citizens that they can effect positive change through collective action.

Pogorelov’s speech was a clear appeal for continued international support. He acknowledged the immense difficulties faced by Ukrainian journalists but expressed confidence that, with the solidarity of the global media community, they can continue their vital work. He framed this support not merely as financial assistance, but as a powerful affirmation that Ukrainian journalists are not alone in their struggle.

The message was ultimately one of hope and resilience. Despite the ongoing conflict and the immense challenges ahead, Pogorelov expressed unwavering belief in Ukraine’s future, and the crucial role its media will play in rebuilding the nation. His closing remarks – “Everything will be fine. And everything will be Ukraine” – served as a powerful testament to the enduring spirit of the Ukrainian people and their commitment to a brighter tomorrow.